The history of digital marketing can be traced back to the early days of computing when the first digital computers were developed in the 1940s. However, it wasn't until the advent of the internet in the 1990s that digital marketing really took off.
In the late 1990s and early 2000s, search engine optimization (SEO) emerged as a key digital marketing strategy. Companies began optimizing their websites and content to appear higher in search engine rankings, which drove more traffic to their sites. Social media marketing also became popular in the mid-2000s, as sites like MySpace and Facebook gained popularity. Businesses started creating profiles on these sites and using them to engage with customers and promote their products. In the years since, digital marketing has continued to evolve and expand. Mobile marketing, video marketing, and influencer marketing are just a few of the newer strategies that have emerged in recent years. As technology continues to advance, it's likely that we will see even more changes and innovations in the world of digital marketing.
The purpose of digital marketing in today's era is to promote products or services through digital channels, such as the internet, social media, search engines, mobile devices, and other digital technologies. With the growing importance of the internet and mobile devices in our daily lives, businesses have recognized the need to have an online presence and leverage digital marketing to reach their target audience.
With the increased importance of the NBFC sector, Structural support expected from a regulator is higher. RBI regulations align with its desire to strengthen the financial system and reduce the regulatory arbitrage between banks and NBFCs. Accordingly, the new regulatory framework will support NBFCs' balance sheets with an increase in loss-absorbing Tier I capital requirement for important NBFCs, deposit accepting NBFCs and restrict leverage for smaller NBFCs in line with higher coreTier I requirements for Banks under Basel III guidelines. On NPA recognition norms and provisioning on standard assets, banks and NBFC will be at par. The increase in disclosure requirements and corporate governance norms will improve transparency, increase the accountability of management and board accountability, and improve investor awareness. Historical data analysis helps identify the major drivers and challenges faced by the market and gives us a clear picture of the market's direction.
Digital marketing offers a range of benefits to businesses, such as increased visibility, better targeting, greater reach, cost-effectiveness, and higher engagement. By using digital channels, businesses can connect with their target audience in real-time, build brand awareness, generate leads, and drive conversions.
Some of the key digital marketing tactics used by businesses today include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, content marketing, and influencer marketing. By combining these tactics, businesses can create a comprehensive digital marketing strategy that helps them achieve their goals and grow their business in today's digital age.
At Finaxen Digital Marketing, we're passionate about helping businesses succeed online. Here are a few reasons why you should choose us as your digital marketing partner
